Large traditional companies are constantly challenged by digital startups, entire industries have been completely transformed by new players who disrupt established patterns. So, what does the future hold for the insurance industry. And how do we respond to the younger generation's lack of interest in complex subjects and high expectations for new digital services?
Together with LFant (Länsförsäkringar's innovation company) and Tietoevry, we introduce Sejfa. A completely digital home insurance that beter helps you understand, take control, and keep track of everything included in your insurance. And with a generative AI-powered chatbot in the claims process, we create an experience where the customer feels understood and guided in a difficult situation.
By acting as a "testing ground" for Länsförsäkringar, Sejfa not only enables a transformation within the parent companies but also provides a unique opportunity for exploring new collaborations, business models, and technologies within the insurance industry.
Video by T&P Group
We transformed the insurance’s claims process from a complicated form into a smart, human conversation.
With the help of generative AI, a guided dialogue begins right at the time of the incident, gathering the right information, verifying attachments, and handling the entire claim quickly and smoothly.
Awarded the Diamond Prize at The ITC DIA Europe Community – with the theme: "Elephants can dance," illustrating how large insurers drive transformation with innovation.
Sejfa was also awarded "fastest digital customer journey for the purchase of home insurance" by Avanti.
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