A gamified event-app built for gamers

Brief

DreamHack is where gamers from all multiverses and backgrounds come together for a weekend packed with experiences: esports, cosplay, tabletop gaming, panels, workshops, and much more. To help visitors navigate these massive events, we partnered with DreamHack to redesign and continuously develop their mobile platform.

Solution

With the DreamHack app, users can view the event layout, explore activities, set notifications for favourite events, and build a personalised schedule. But beyond standard event-app features, it caters specifically to gamers, offering you to complete challenges, gather achievements, and compete against your friends on the leaderboards.

Result

Using gamification to nudge visitors in exploring the DreamHack events makes for a fun and more immersive experience. From a business perspective, it’s also an effective way to drive traffic to partner and vendor booths. Completing challenges unlocks rewards like merch and free samples, redeemable by showing in-app codes at designated locations.

DreamHack is an ESL Gaming brand specialising in esports tournaments and other gaming conventions. It is recognised by the Guinness Book of Records as being the world's largest LAN party and computer festival with the world's fastest Internet connection and the most generated traffic.

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Event images copyright: ESL | Emma-Andersson and Rikard-Fagerberg

Visitors can embark on quests and complete challenges to unlock rewards from DreamHack partners—a creative and playful way to introduce them to new brands and products.