Interactive visitor engagement

Brief

Universeum were looking for an innovative digital solution to attract new audiences to their incredible mathematics exhibition "Mathrix ". The goal was to enhance the visitor experience by making the content more engaging, interactive, and accessible for all ages, encouraging more engagement with the information available.

Solution

In response, we created and developed "Mathrix Battle," an ongoing team-based competition where participants earn points by mastering mini-games, puzzles, quizzes, and tasks—all designed to encourage exploration of the exhibition. The challenges are rooted in mathematical concepts, often requiring visitors to find answers within the exhibition itself, offering an immersive and entertaining way to engage with math.

Result

The unveiling of "Mathrix Battle" at Universeum has been met with great appreciation and enjoyed by hundreds of players each week, making it a cornerstone of the exhibition. Culminating in the prestigious "Exhibition of the Year 2023" award. Plans are in motion to expand the concept to other exhibitions as well.

Video credit: Universeum

Through our collaborative efforts, Mathrix has succeeded in making mathematics both accessible and enjoyable for visitors, fostering a deeper understanding and appreciation of the subject for audiences of all ages.

The winning team of each round get access to a secret prize... Obviously we can't say what it is, you just have to go to Universeum and try your luck to find out.