Creating cutting-edge tech solutions is most fulfilling when they directly contribute to enhancing people's health and overall well-being.

BariBuddy, founded by a team of medical experts, offers vital vitamins and supplements designed specifically for patients who have undergone wight loss surgery. Staying committed to a lifelong nutrition plan is pivotal for sustaining a healthy lifestyle. However, similar to many domains, we've observed a decline in user engagement over time.

The answer was a mobile application that allowed patients to track their daily performance, exercise & diet, in relation to their supplement schedule.

By gamifying & incentivising adherence to the supplement schedule, via a point & reward system, social features & by visualising health data. Engagement and usage of both the supplements, and the supporting digital service, jumped. As a result, Baricol has had a significant increase of touch points with their users & opened up several new business models.