AI transformation for leaders

A practical guide to AI – for leaders

AI is a leadership question, not a technology question. Most leadership teams have no plan for it. This book is the plan.

Written by three AI strategists who have been putting AI into Swedish companies since 2017. 100 concrete pieces of advice and real examples, without the jargon.

We speak about AI to Swedish leadership teams

  • Gekås
  • Jula
  • Länsförsäkringar
  • Intrum Justitia
  • Copiax
  • Handelskammaren
  • and more

The contents

Five parts, 100 pages, about two hours of reading

  1. 01

    Why AI is a leadership question

    How AI affects strategy, decision-making and competitiveness — and your "learning loop" for learning faster.

  2. 02

    It works: real company examples

    Value-creating solutions, implemented in traditional Swedish companies.

  3. 03

    Where AI makes a concrete difference

    Useful examples per business function, both efficiency and growing the business.

  4. 04

    How you get started

    The playbook for AI transformation — practical advice for your team.

  5. 05

    You are more ready than you think

    We put the myths to rest and give concrete guidance: which roles, when, and buy versus build.

It closes with a glossary for the AI era, from Agent to Vector Database.

Behind the book

Three people who have actually done it

The book is written by people who implement AI in organisations every day, not by theorists.

David Göthensten

AI strategist

Puts AI into practice in larger organisations, from the leadership team to everyday work. Has driven AI and automation initiatives for a large number of Swedish companies since 2017, before AI became a hot leadership topic.

M.Sc. Innovation & Industrial Management, Gothenburg Business School

Fredrik Göthensten

AI strategist & lawyer

Background as a lawyer and head of innovation in financial services; led AI, legaltech and GDPR implementation across 18 countries. Connects AI initiatives to business value.

LL.M. and M.Sc. in Business Administration, University of Gothenburg

Michael Dragomir

Technology entrepreneur & CEO

Company builder and technical adviser. Leads technical delivery and architecture in AI with a focus on robust, scalable solutions.

M.Sc. Software Engineering & Technology, Chalmers University

One of the authors signing and packing copies of the book
Signed copies are available on request. Writer’s cramp has become the authors’ new occupational injury.

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Take it further

From book to change

We speak and work hands-on with AI transformation for leadership teams and teams across Sweden. If you want to take the next step, we are happy to have a no-obligation conversation.

Book a call

  • A talk for the leadership team

    Where AI is heading and what it means for your strategy.

  • Inspiration for the whole team

    Relaxed and concrete, so more people dare to use AI internally.

  • Free advice

    A conversation about your challenges. We sketch solutions you can take home.